The new technology driven Content Center and additional modernization project allows WHTM to better serve the 10 county South Central Pennsylvania population. Nexstar Broadcasting, Inc., the parent company, made the investment to serve audiences across all platforms (TV, Desktop and
Mobile) with a commitment to provide the best environment for viewer engagement.
The state-of-the-art “Digital Now Center” provides digital content to audiences more quickly with real-time updates across all platforms including abc27.com, social media and on-air. Their expanded facilities include a variety of new sets for daily news broadcasts, digital content initiatives new sets for local programming and staff offices. This was a 11,000 gsf design-build addition with Alexander Construction
and all photos courtesy of abc27 WHTM.