Murray Associates designed two new Philadelphia Heirloom Markets which have an urban focus, tailoring goods and services to its nearby neighborhoods. The branch of the Philadelphia-based Giant supermarkets listened to each community and these smaller stores provide shopping experiences that cater to city dwellers, with products and services tailored to each store’s surrounding community.
University City, the second Heirloom Market, opened at 3401 Chestnut Street on August 2, 2019. The 9,950 gsf grocery store, is conveniently located near both Penn and Drexel’s campuses and can accept payment from Drexel University’s ID cards. The store offers , an expanded fresh-made sushi department, a gourmet cheese section with pairing recommendations, a make-your-own olive oil and vinegar stand, and kombucha on tap, in addition to a wide assortment of fresh, local and seasonal foods plus daily staples and natural/organic products from Nature’s Promise, a private brand from Giant’s parent Ahold Delhaize USA.
Customers also will find an array of grab-and-go meals and a curated selection of craft, imported and domestic beer and wines, complete with a rapid bottle chiller, enabling them to bring a bottle of wine home or head to a favorite BYOB destination. Neighborhood students, faculty, administrators and hospital staff can also eat a meal in the store’s gathering space, which includes mobile device charging stations. Several Philly businesses are partnering with Giant at this location, including High Street on Market, Claudio Specialty Foods, Isgro Pastries, and grind-your-own One Village Coffee beans. The University City location will also offer Giant Direct, which allows customers to order groceries online for next-day pickup or delivery through a mobile app.
Northern Liberties, Philadelphia’s third and largest Heirloom Market, opened on November 15, 2019 north of Center City. The local neighbors wanted a place away from home and work to unwind, get a casual bite, a drink or play a game and a taproom was designed to meet these needs. Located on the lower level, “The Underground,” features over forty craft beers, wines, seltzers and kombuchas on tap, available as full pours or in sample ounces, Supermarket News reported. A game area includes classic arcades and a Scrabble Wall.
The grocery store sells products from local vendors such as High Street and Claudio Specialty Foods and features a taproom. Offerings include fresh local produce, grab-and-go meals, gluten-free sections, and an extensive drinks section. Check-out systems are modern self-checkout stations, and the Giant Direct service offers online delivery options.